Hi, I'm Vicky.

I help businesses understand which marketing channels drive growth for their particular business:Multi channel marketing, measurement and optimisation across search, advertising, local discovery and AI platforms.

I help businesses connect marketing activity to measurable commercial outcomes. My work combines SEO, paid search, local visibility, analytics and AI optimisation to show which channels generate leads, bookings and revenue, and where investment should go next.

68% increase in organic clicks over three months, alongside stronger impressions and average position.

How I work

I start by understanding how your business currently attracts customers, how each channel is measured, and where visibility or tracking is incomplete.From there, I connect the data across search, advertising, local platforms, analytics and AI discovery to identify what is driving leads, bookings and revenue.The result is a clearer view of performance, stronger channel decisions and practical recommendations on where to invest next.

Services

A connected approach to measurement, acquisition and channel performance.

Measurement & Tracking

SEO & Search Visibility

Paid Media Optimisation

AI Search & Discovery

Channel Performance

Portfolio

Here are a few independent projects I’ve supported recently:

Organic Growth Across Four UK Home Energy Websites

Built and executed a multi site SEO strategy covering technical optimisation, content systems and commercial search opportunities resulting in 178% growth in organic clicks across the portfolio.

Local Acquisition for a Barcelona Hospitality Group

Improved visibility across Google Ads, Google Maps and local search, while strengthening conversion tracking around bookings and reservations.

AI Visibility and Narrative Intelligence for Institutions

Developed research and reporting systems to show how organisations appear across AI platforms, where harmful narratives emerge and which actions improve visibility.

Let’s talk

If you want a clearer view of which marketing channels are driving results, where tracking is incomplete, or where investment could work harder, get in touch.I work with businesses on SEO, paid search, local visibility, analytics, AI discovery and cross channel performance.

You can reach me at: [email protected]

Or message me on Linkedin: Vicky Veiga